One of the most important benefits of being an independent professional is the work-life balance that comes with it. However, if you are just starting off or haven’t realised it yet, a big part of developing your career as an independent professional is branding.
Wizly can help guide you through the simple process of building your personal brand as an independent professional.
The importance of building a personal brand
As mentioned in the How to create a winning independent professional profile, your independent professional profile needs to be optimised to come up as a possible match for companies on Wizly.
It can be tough to stand out from the crowd, but Wizly can help you harness the power and potential of a personal brand. Many independent professionals think branding is hard, complicated, time-consuming or unpleasant.
Wizly & brand building for independent professionals
Wizly offers a unique opportunity for independent professionals to connect with potential clients and showcase their skills and experience. Whether you're an expert in marketing, product development, or talent management, Wizly provides the tools and features you need to build your brand and demonstrate your expertise to potential clients.
In the following sections, we'll explore five key ways you can leverage our platform to build your brand and increase your visibility to potential clients.
Use our Q&A tool to answer user-generated questions
Our Q&A tool is a great way for independent professionals to showcase their skills and experience to potential clients. It contains a collection of user-generated questions that independent professionals can answer in video or audio format. This is a great way to demonstrate your expertise in your chosen industry domain and field of expertise, and give potential clients a sense of what it would be like to work with you.
To use the Q&A tool, follow these steps:
- Log in to your Expert profile on Wizly, go on ‘My Profile’ and browse the available questions and select the ones that you feel best showcase your skills and experience.
- Record your answers in video or audio format, using a high-quality microphone or recording device. Make sure to speak clearly and concisely, and provide detailed and useful answers to the questions.
- Upload your answers to the platform and share with your network.
By answering user-generated questions on our platform, you can demonstrate your expertise and give potential clients a taste of what it would be like to work with you. This can help you build your brand and increase your visibility to potential clients.
Share insights with our community
In addition to the Q&A tool, Wizly also features an "Insights" section, where independent professionals can share bite-sized pieces of information about their industry and field of expertise. These insights can be in the form of audio recordings, and they provide a quick and easy way for independent professionals to share their knowledge and expertise with our community.
To create an insight, follow these steps:
- Choose a topic that you're knowledgeable about and that is relevant to your industry domain and field of expertise.
- Record a short audio recording on the chosen topic, using a high-quality microphone or recording device.
- Where applicable, create a series to make it more engaging. We recommend no more than 4 minutes in each recording. Upload the recording to Wizly and share it with our community.
- Listen to insights from other independent professionals.
Share your Wizly profile on social media
Your Wizly Expert profile is shareable and you can use it to promote your skills and experience to potential clients. Make sure to supercharge your profile by providing your bio, integrating your calendar and adding advice packages. If you need help in promoting or curating shareable content for your social media, let us know!
Use advice package cards to offer personalised consultations
Wizly also allows independent professionals to offer personalised consultations to potential clients. With our advice package cards, you can create tailor-made 30 or 60 minute calls based on the specific needs and interests of potential clients.
To unlock the advice package feature, you will need to complete your Calendly integration, you can see how to do it HERE.
Co-host a Wizly LIVE Learning session
Many of our independent professionals have also benefited from co-hosting a Wizly LIVE Learning session. This is a live workshop targeted to teach a 60-minute masterclass based on a topic they're an expert in.
By co-hosting a Wizly LIVE Learning session, you can demonstrate your expertise and share your knowledge with a wider audience.
Personal branding for independent professionals made simple
Your personal branding as an independent professional should be about you. It’s the picture of you, the essence of your work and how you want others to talk about you when they tell others about your work.
By using Wizly's tools and features, independent professionals can build their brand and showcase their expertise to potential clients. From answering user-generated questions and sharing insights, to offering personalised consultations, we can help you build your personal branding in simple steps.
The future of work is collaborative
Wizly is a simplified, 2-way verified single platform, with payments integrated into the system. Not only do our independent professionals benefit from the regular flow of clients, but also the access to a supportive independent professional community globally that shares knowledge, encourages healthy debate and is a unique peer group.
If you think you have what it takes, apply to join the community here.
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